Marketing & Growth Foundations introduces the core principles behind building awareness, reaching the right audience, creating value, and driving sustainable growth. The course covers essential marketing concepts, customer journeys, channels, positioning, acquisition, conversion, retention, and performance thinking.
Learners will develop a practical understanding of how marketing and growth work together across different businesses, products, and industries.
Course Features
Core Marketing Concepts
Growth Fundamentals
Customer Journey Thinking
Practical Examples
Knowledge Checks
Course Certificate