My company is at 2nd level of UX Maturity. What are the keep steps to take to next level?
Instead of bringing designers in after requirements are written, involve them at the problem-definition stage. Designers should participate in: User interviews Problem framing Opportunity mapping Feature prioritisation
Success indicators for Level 3 You'll know you're progressing when: UX is involved before solutions are defined. Research influences product strategy. Teams consistently use a design system. UX metrics are part of product KPIs.